There is no replacing print media. It’s just adjusting right now. No replacement for traditional media. Or news TV.
Online media, well – it is here to stay, too, I believe. But all forms will just find their placement soon enough.
We, after all, thought radio was dying a decade or so ago -but look.
It’s a matter of pushing for each medium’s distinct offering to the reading/viewing/listening public.
TV is limited by time and footage.
Print is limited by circulation.
Online media is limited by net connectivity.
Radio is limited by being purely aural – (I won’t get started on TeleRadyo – that’s a whole different discussion all together.)
So – all media can fortify their roles because they all will surface as ‘most fit’ during different times and locations of its viewing/listening/reading public.
Media is media. For as long as there is a message, there will be media. That sounds like forever to me.
Now – to make the finances look a lot better is not my expertise so I won’t go there.
18 September 2010
my scribbled notes after joining panel discussion at a media conference somewhere in Tagaytay.